I managed all studio aspects of this project. Working closely with VCCP's Head of Art, art directors and various commissioned illustrators to create this colourful range of public information posters, designed to inform customers of improvements throughout TfL's public transport network.
Myself and my team developed the typography and complementary background colours & textures for each version, we amended illustrations where necessary and ensured consistency of all colour balancing for print & digital. I was responsible for quality control throughout all adaptations including press ads, tube cards, digital MPUs, digital banners and all formats of OOH print & digital posters, as well as adhering to TfL's iconic brand guidelines.
