TfL's passenger safety campaign posters created by LaBocca.
Working closely with VCCP's Head of Art, myself and my team adapted the master illustrations to work throughout all formats of TfL's transport network. I was responsible for the quality control of all adaptations including press ads, tube cards, digital MPUs, digital banners and all formats of OOH print & digital posters, while adhering to TfL's iconic brand guidelines.
