I oversaw all studio aspects of this project, working closely with the lead designer, VCCP's Head of Art, art directors and producers to create this exciting range of public information posters, designed to inform customers of off-peak travel discounts throughout TfL's public transport network. The lead designer developed the typography and designed the compositions, due to budget and time constraints the imagery was sourced by producers and myself from independent libraries and TfL's own photographic library.
Myself and my team assisted with the retouching and produced all artwork masters and adaptations. Including bus graphics, press ads, tube cards, digital MPUs, digital banners and all formats of OOH print & digital posters, all the while adhering to TfL's iconic brand guidelines.
Launching the new TfL Off Peak campaign with Tiem Out
